The BCSD Portugal 2024 Conference, a conference addressing the sustainable futures of businesses, was conceived with the vision of being fluid, adaptable and inclusive, reflecting the multitude of those futures.
The logo was planned to encapsulate a multitude of combinations, inspired by the impossible constructions of an Escher drawing.
A set of photographs of fluid and organic textures, was developed by the artist and photographer Rute Silva, to add to the idea of unknown and adaptable futures.
The main premise of the visual identity relied on preserving the rawness and strength of the organic images. Going for a simple layouts based on typographic compositions with the shape and texture.